Vivvi & Bloom™ partner with Newborns in Need!
News from Johnson & Johnson Consumer Health:
Johnson & Johnson Consumer Health launched Vivvi & Bloom™, a new skin & hair care brand for babies and toddlers developed to be intentionally simple through its purposeful ingredients, purposeful mission, and purposeful science. The Vivvi & Bloom™ brand was uniquely co-created and designed to meet the expressed needs of Millennial and Gen-Z parents and caregivers to streamline their baby care routine.
“We believe that no one is more in tune with what they need to help their little ones grow and thrive than the parents and caregivers who nurture them each day,” said Duda Kertész, President, U.S. Skin Health at Johnson & Johnson Consumer Health. “Consistent with our consumer-first focus, we worked with our ‘Village’ of diverse caregivers to understand their unique needs which inspired all areas of Vivvi & Bloom™ from the brands’ name, mission and charitable collaboration to the brands’ introductory product range and benefits.”
Through their partnership with Newborns in Need, Vivvi & Bloom™ perpetuates positivity in baby care. This unique charity was chosen by directly by the Village members. Newborns in Need’s powerful mission is to help take care of babies through volunteers who provide care necessities to agencies and hospitals that serve premature, ill or impoverished infants in the United States.
